The Landscape of Technology Adoption Models & Frameworks

"Getting a new idea adopted, even when it has obvious advantages, is often very difficult." — Everett M. Rogers

Defining the Domain: A Trifecta of Adoption

To truly understand technology adoption, we must move beyond a simple user-versus-organization dichotomy. A more accurate model considers three distinct but overlapping domains: Organizational Adoption, User Adoption, and Consumer Adoption.

Organizational

Focus on strategy, procurement, and operations.

User

Psychology, training, and employee acceptance.

Consumer

External market perception and user experience.

The Roadmap

Our research explores two primary branches of the adoption journey:

  • Branch 1: The User’s Journey - Understanding individual acceptance.
  • Branch 2: The Organization’s Playbook - Strategic implementation frameworks.

The Bedrock

Foundational Theories That Shaped Tech Acceptance

From early social psychology to modern frameworks, we trace the history of why some technologies succeed while others fail.

References

  1. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
  2. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly.
  3. Venkatesh, V., et al. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly.